Restaurants

Case study · Restaurants & e-commerce

Pizza Restaurant App Design — Roma To Go

Half-and-half pizza… priced per half — and the app does the math

Roma Pizza App Design & Development
+35,000
downloads on both stores
4.8
average rating
+2,400
ratings on both stores
3 order methods
delivery · takeaway · dine-in
iOS + Android
one codebase with Flutter

Numbers from the App Store and Google Play — last updated July 2026.

Three ordering methods… and a pizza that isn't sold as a single item

A pizza restaurant isn't like any other store: the customer might want delivery, takeaway, or to book a table and eat at the branch, and each method has a different price and timing. On top of that, the pizza itself gets customized — half one type, half another, in different sizes.

  • Three different ordering paths, each with its own calculations
  • Pricing a half-and-half pizza made of two different items
  • Multiple sizes that change both price and add-ons
  • The need for a loyalty system that brings customers back

What we built

The hardest part of this project wasn't the design — it was the pricing logic.

Half-and-half pizza

The customer picks two different types in one pizza, and the app shows the price of each half separately and calculates the total — custom pricing logic built specifically for this case.

Three ordering methods

Delivery, takeaway, or dine-in — each path changes the fees, prep time, and order-confirmation screen.

Sizes and add-ons

Large or family size, with add-ons per item — price and points update live with every choice.

"Roma's Points" loyalty system

Points on every item, shown next to the price before ordering — the customer sees what they earn as they choose.

Saved addresses and branch selection

The customer saves more than one address and picks which one to deliver to, and the app greets them by name.

Pre-checkout suggestions

A "Forgot something?" section in the cart shows discounted items — this raises the average order value.

App screens

Roma Pizza App Design & Development — 1
Roma Pizza App Design & Development — 2
Roma Pizza App Design & Development — 3
Roma Pizza App Design & Development — 4

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